April 05, 2018
New Forum for Applied Behavioral Science
Brings Together Leaders from Business and Academia
to Share Behavioral Insights for the Modern Marketplace
New York, April 5, 2018 – PeopleScience, the forum dedicated to advancing the conversation about applied behavioral science within business and industry, has launched. Its primary content engine, PeopleScience.com, will bring together respected thought leaders from academia, business, public policy, journalism and related spheres of influence for trustworthy, engaging, witty and accessible conversations that bridge the gap between academic discovery and business management.
Behavioral science, one of the hottest trends in business today, has been embraced by a growing number of companies as a way to be more predictive and better understand human nature, motivate employees, engage customers, increase productivity and improve outcomes. The growing field of study focuses on understanding the reasons behind the all-too-human behavior, choices and decision-making in our personal, financial and business lives.
Among the many leading influencers providing insightful content and commentary on PeopleScience.com will be:
- Charlotte Blank, chief behavioral officer, Maritz
- Dan Ariely, professor of psychology and behavioral economics, Duke University; best-selling author of Predictably Irrational
- Dr. Robert Cialdini, author of the best-selling book Influence: The Psychology of Persuasion
- Om Marwah, global head of behavioral science, Walmart
- Kevin Brilliant, business strategy & analytics senior manager, Chicago Bulls
- Matt Wallaert, chief behavioral officer, Clover Health
- Ashley Whillans, assistant professor, Harvard Business School
PeopleScience is led by Editor-In-Chief Jeff Kreisler, the bestselling author – with Dan Ariely – of Dollars and Sense: How We Misthink Money and How to Spend Smarter, one of the top business books of 2017 according to Business Insider, Huffington Post, Audible and The Washington Post, which called it “a brilliant and accessible look at behavioral economics.” Jeff is also a financial columnist (TheStreet.com), recovering attorney (Princeton, Virginia Law), award-winning comedian (“Laugh out loud, roaring” – CNBC, “Hilarious” – Chicago Tribune, “Delectable” – New York Times) and on-air pundit for MSNBC, CNN Headline News, FoxNews and Sirius/XM.
“An increasing number of business leaders recognize the enormously positive impact behavioral science can have on their businesses, and on the people they serve and employ. These leaders are tapping into the potential and opportunity that comes with integrating the principles of behavioral science into the DNA of their company culture,” says Kreisler. “PeopleScience will look not just at the potential of this field of study, but also at challenges such as accountability, practicality, credentialing and ethics. Our vision is to be the one clarifying, unifying voice that rises above the rest.”
Established by Maritz, the provider of business performance solutions that connect people to results, PeopleScience will bring together new thinking from academia and business to drive human performance. “With PeopleScience, we hope to demystify the behavioral sciences and make them accessible to a wider audience,” says Blank.
PeopleScience will continue the interactive conversation via speaking events at venues and locations across the country. These events, featuring local business leaders and academics, are designed to engage participants through ideas that will spark imagination and peer-to-peer conversation. The PeopleScience immersive experience can also be found via Facebook, Twitter and LinkedIn.
PeopleScience aims to be the leading authority for all things related to applying behavioral science to business and industry.
As forward-thinking professionals across industries recognize the enormous positive impact behavioral science can have on their businesses – and the people they serve – the need has grown for a centralized resource that can provide guidance, stimulate discussion about experiments, practical restraints and ethics, inspire new ideas and suggest best practices. PeopleScience is that place. PeopleScience will feature experts from academia, business, public policy, journalism and related spheres of influence.
PeopleScience is like a really great dinner party, where all the invited guests are thought leaders in behavioral science, industry and you.
Welcome to behavioral insights for the modern marketplace.
Welcome to PeopleScience.
Sayles & Winnikoff Communications
(212) 725-5200, x111
Sayles & Winnikoff Communications
(212) 725-5200, x122