News Release

Maritz & Capital Innovators Celebrate Anniversary of Partnership

February 22, 2017

Family-owned sales/marketing services company and start-up accelerator celebrate one year of strategic partnership and knowledge sharing

ST. LOUIS (Feb. 22, 2017) – Maritz, the 123-year-old sales and marketing services company, and Capital Innovators, one of the nation’s top 10 tech accelerators, are celebrating one year of meaningful partnership set up to strengthen each other’s portfolio of companies. Key elements of the partnership include knowledge sharing, mentoring and exchanging best practices.

“The partnership has been invaluable to our companies and the hands-on help that Maritz provides exemplifies what every corporation should be doing in the start-up space,” said Judy Sindecuse, founder and CEO of Capital Innovators. “Maritz has definitely led the charge for innovation engagement with startups in St. Louis and we're excited to further deepen our relationship.”

In efforts to elevate the learning/sharing process between the two, Maritz has established a formal mentorship program where employees are matched to a company participating in Capital Innovators’ accelerator program based on specific skillsets needed. To date, Maritz has mentored Capital Innovators’ last three cohorts of companies, lending expertise from sales effectiveness to brand loyalty.

“The Maritz/Capital Innovators mentorship program has served as a win-win opportunity for both organizations,” said Tracie Gildehaus, senior director of insights & innovation at Maritz. “Capital Innovators’ companies are exposed to Maritz’ subject matter experts and gain access to the company’s robust network, whereas Maritz mentors learn how to think like an entrepreneur and gain insight into nascent industries.”

The two organizations continue to co-lease space at Cortex through CIC’s (Cambridge Innovation Center) membership.

About Maritz Holdings Inc.

St. Louis-based Maritz is a sales and marketing services company, which helps businesses achieve their full potential through inspiring and motivating employees, channel partners and customers. Maritz companies provide market and customer research; customer loyalty, sales incentives and employee rewards and recognition programs; and meeting, event and travel incentive services to Fortune 500 companies and beyond. For more information, visit or contact us at 1-877-4MARITZ.

About Capital Innovators

The Capital Innovators® start-up accelerator program was created by Judy Sindecuse in 2010 and provides tech startups with the resources they need to get to the next level. Capital Innovators provides $50,000 in seed funding, mentorship from a seasoned pool of knowledgeable experts, stellar perks, educational and social events, and the opportunity to pitch to angel investors and venture capitalist firms at the end of the program. For more information, visit