News Release

HON HONORS Incentive Program Recognized in Annual Loyalty Marketing Awards

June 23, 2015

St Louis (June 23, 2015) – It’s rare when a channel sales program can compete at an event for loyalty marketers and even more unique when it’s recognized among the best. At the 2015 Loyalty360 awards, The HON Company, a leading designer and manufacturer of workplace furniture, received recognition in two categories. Its channel sales incentive program, HON HONORS received two Silver Awards for Best Customer Insight and Best Creative Communication Campaign.

HON was one of a handful of channel sales programs recognized at the traditional event for loyalty marketers, but when it comes to loyalty strategy for either B2B or B2C—many of the same rules apply. According to Stacy DeLong, director of loyalty and dealer programs for The HON Company, “We work extremely hard to deliver the best customer experience for our participants, and to have a channel program stick out in the minds of the judges, and in comparison to some very notable consumer loyalty programs – is amazing.”

DeLong admits they pay attention to what works in consumer loyalty programs, saying, “Although we are primarily a B2B focused channel program, there are such great things being done on the B2C side, we would be missing a big opportunity by not infusing some of their successes and making it applicable for our channel program.” 

Maritz Motivation Solutions has partnered with The HON Company for more than 30 years to develop innovative approaches. Applying loyalty principles to a channel sales program has proven successful and differentiates its program from traditional programs. DeLong continues, “Since the program’s inception, we have stayed pretty true to our core foundational principals. I am a firm believer that our program has had such great success, because it has been tried and true – and our participants very much appreciate consistency. This is what keeps them loyal to HON and to the HON HONORS program.”

 
Loyalty360 CEO Mark Johnson presents the Silver Award to Melanie Tennell of The HON Company.

 

About Maritz Motivation Solutions 
Based in St. Louis, Maritz Motivation Solutions is part of the Maritz family of companies. It offers consumer loyaltyemployee recognitionsales incentive and channel loyalty programs to U.S. and global companies. Maritz Motivation Solutions provides best-in-class program design, and rewards and fulfillment services, including purposefully chosen merchandise and experiences that excite, motivate and recognize people around the world. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit www.maritzmotivation.com, subscribe to our blog, follow us on Twitter or call 1-877-4-Maritz (1-877-462-7489).