News Release

Workshop Unlocks the Mystery of What Loyal Customers Want

June 06, 2014

Maritz Motivation Experts Lead Persuasive Design Lab

San Francisco, CA (June 10, 2014) -­ Can games like Angry Birds or Monopoly provide inspiration for customer loyalty programs? You bet. That’s one of the goals of “The Persuasive Design Workshop for Next-Gen Loyalty Marketing” during San Francisco’s G-Summit, June 10 to 13.  Barry Kirk and Bill Hennessy, experts in next-gen loyalty marketing, lead an innovative workshop that encourages attendees to think like game designers when creating customer loyalty programs.

Persuasive Design is the art of helping people get what they want in the context of your business. Barry Kirk, VP of loyalty strategy at Maritz Motivation Solutions explains, “Traditional loyalty approaches aren’t exciting customers anymore so this steps up the game. It’s designing a loyalty program from the user’s perspective, not yours.”

The workshop takes attendees in town for the gamification conference through the fundamentals of persuasive design for consumer loyalty in a hands-on lab setting. It helps them re-think their understanding of their customers by tapping into their own knowledge and creativity.

Bill Hennessy, engagement solutions director for Maritz Motivation Solutions, created the Maritz Persuasive Design Lab with Kirk. It’s grounded in the principles of neuroscience and persuasive design to provide a deep understanding of how the human brain works and includes elements of gamification too.  Hennessy explains, “We want to arm the people who go to the workshop with a design pattern they can take back to work and use.”

For more information on the Persuasive Design Lab, Kirk and Hennessy created two short videos.

“Persuasive Design in 30 Seconds”

“Take a Walk on the Loyal Side”

About GSummit
The world of engaging with people has changed. There are more distractions now than ever and businesses are challenged to compete for both the attention of their consumers and employees.  Everyone wants to increase user engagement. The conference focuses on gamification, loyalty marketing, employee engagement and behavior design. Join 750+ attendees and 50+ speakers for 4-days at GSummit San Francisco (June 10-13) to learn how to bring effective engagement strategies and design back to your company to conquer this user engagement crisis.

About Maritz Motivation Solutions 
Based in St. Louis, Maritz Motivation Solutions is part of the Maritz family of companies. It offers consumer loyaltyemployee recognitionsales incentive and channel loyaltyprograms to U.S. and global companies. Maritz Motivation Solutions provides best-in-class rewards and fulfillment services, including purposefully chosen merchandise and experiences that excite, motivate and recognize people around the world. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit, subscribe to our blog, follow us on Twitter or call 1-877-4-Maritz (1-877-462-7489).