News Release

Maritz Dealer Solutions -Opportunity Max - Announces WEBCHECK Digital Marketing Review Service

March 03, 2014

LAS VEGAS (March 3, 2014) – Opportunity Max, a strategic digital marketing company serving the automotive industry, announced today the formal release of its new digital marketing review service called “WEBCHECK√” which examines a dealership’s digital assets to check the consistency and accuracy of its overall online marketing presence. Offered to dealerships with no up-front costs on a free-trial basis, WEBCHECK provides a comprehensive overview, which makes it the ideal assessment tool for busy dealer senior management determined to increase dealer traffic. The ultimate goal of WEBCHECK is to help sell more vehicles by making a dealer's digital marketing presence work harder, smarter and more efficiently.

Traditional digital marketing audit software requires a steep learning curve, costs an exorbitant amount for licensing, and enforces a specific methodology on the end user. It’s about time the automotive industry has access to an introductory analytical tool for dealer marketing teams to quickly assess and implement improvements into their existing CRM systems, ” said Mitch Cummins, president of Opportunity Max and senior vice president of Maritz Dealer Solutions.

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WEBCHECK is simple, easy to use, with very little training needed, and actually fosters the planning, evidence gathering, and reporting process for the user. We are pleased to offer this service on a no-cost basis to dealerships across the country. This is our way of introducing Opportunity Max’s extensive portfolio of products and services designed to increase a dealership's digital marketing ROI and significantly improve profitability ­— from the sales floor to the service bay.”

According to Cummins, WEBCHECKeliminates road blocks to productivity by offering an audit approach and discovery process, which start with a comprehensive checklist analyzing a dealership's total digital marketing footprint, including website, social media, SEO/PPC and presence on third-party consumer automotive websites. While similar software can be cost-prohibitive, WEBCHECK requires no up-front costs for this introductory digital marketing assessment service.

About Maritz
Maritz is a sales and marketing services company which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides marketing and customer research; communications; incentive initiatives; rewards and recognition programs; meeting, event & incentive travel management services; and consumer loyalty programs. We demonstrate our commitment to human potential by supporting educational endeavors in our community.  For more information, visit maritz.com or call 1-877-4MARITZ. Follow Maritz on Twitter @Maritz_MHI.

About Opportunity Max
Opportunity Max is a hands-on digital consulting service which specializes in automotive dealership marketing. By using cutting-edge strategies along with proven processes and innovative systems, we have brought outstanding results to our many auto dealership clients. Our unique approach to individual and multi-chain car dealerships has helped us dominate target markets by not only understanding our clients, but understanding our clients’ competitors as well. From the use of our service, and with the utilization of proprietary analytical tools, we can reduce client expenses, accelerate sales and performance, and increase digital awareness – all while delivering net profits that exceed even the highest expectations. For more information, visit oppmax.com or call 1-866-602-5708.