News Release

Maritz Announces One-of-a-Kind Event for Midwest Region Celebrating Intersection of Innovation and Design

July 12, 2016

Innovation by Design Summit aspires to become the place-to-be for corporate, entrepreneurial and university innovators this fall; Steve Wozniak, Apple co-founder, to headline.

ST. LOUIS (July 12, 2016) – Maritz, the 122-year-old sales and marketing services company, is announcing the launch of the Innovation by Design Summit, a new event for the St. Louis region and beyond that celebrates the unique intersection of innovation and behavioral design. More than 1,000 corporate innovators, entrepreneurs and university students will flock to St. Louis Union Station on September 27 and 28 to not only be inspired and exposed to new innovative methods, but will also benefit from the strong focus of applicability to the business world.

Steve Wozniak, Apple co-founder, will headline the event by speaking to Apple’s success in intersecting innovation and human-centered design. Wozniak will be joined on the main stage with other high-profile keynotes, such as Jeremy Gutsche, CEO of Trend Hunter; Nir Eyal, author of best-seller book, Hooked: How to Build Habit Forming Products; Wendy De La Rosa, lead behavioral researcher of Irrational Labs. In addition to keynotes, breakout sessions will be led by top innovators and design thinkers from the Midwest.

“Maritz’ expertise in numerous industry verticals, bolstered by the thought leadership in human science and behavioral design garnered by The Maritz Institute, gives us the ability to offer a truly one-of-a-kind event that benefits the whole region,” said Tracie Gildehaus, senior director of innovation and strategic insights for The Maritz Institute. “With the launch of this event, Midwesterners will no longer need to travel to the coasts to participate in an immersive innovation event…it’s now right here in our own backyard, and that’s something to be proud of!”

Business Insider recently named St. Louis the city with the fastest growing start-up scene in the nation, surpassing Silicon Valley and other top innovation districts. Maritz is celebrating the recent innovation boom in St. Louis and making it applicable to the business community by way of the Innovation by Design Summit, as well as other innovation initiatives, such as a partnership with Capital Innovators, one of the top 10 tech accelerators in the nation, start-up mentorship and investment in various pilots.

Corporate innovators, entrepreneurs and university students are encouraged to attend. Tickets are $450/person and registration opened Monday, July 11. For additional event information and to register, please visit:

Stay connected to the event via social media by following The Maritz Institute @maritzinstitute and the hashtag #IXDS16.

Top sponsors include: XperienceLab, Iron Man Sound Industries, Konica Minolta, Modern Business Interiors and TechShop. Interested in sponsoring this one-of-a-kind event? Please contact Tracie Gildehaus: or 314-210-0331.

About Maritz Holdings Inc.
St. Louis-based Maritz is a sales and marketing services company, which helps businesses achieve their full potential through inspiring and motivating employees, channel partners and customers. Maritz companies provide market and customer research; customer loyalty, sales incentives and employee rewards and recognition programs; and meeting, event and travel incentive services to Fortune 500 companies and beyond. For more information, visit or contact us at 1-877-4MARITZ.

About The Maritz Institute
The Maritz Institute is a network of thought leaders advancing business through the human sciences. Through a deeper understanding of people, Maritz solutions help companies achieve their strategic business goals by engaging stakeholders in ways most meaningful to them. Simply stated, our mission is to create better business and better lives. For more information, visit