Marketing Research
Marketing Research
Everywhere they look, your customers see choices. If you want them to keep you and your brand top of mind, you need insights into what attracts them and inspires them to stay. You need a marketing research consultant.
Customer marketing research firms have a single focus: identify and modify customer buying behaviors. When you partner with the right marketing research consultant, you’ll be able to better understand your customers, so you can make truly informed business decisions that optimize your investments and fuel your customer’s buying behaviors.
But with dozens of customer marketing research firms and hundreds of research approaches, how do you know you’ve found the right marketing research consultant? It’s simple. Your marketing research consultant should have the expertise and insight to design and execute a customized research approach that fits your business and industry and yields useful and measurable performance improvements. If your marketing research consultant can answer to these needs, you’ve found a good partner.
Visit Maritz Research to learn more about what makes us a leader among customer marketing research firms.
The Three Dynamics of Marketing Research.
Customer marketing research firms explore three integrated dynamics to deliver the information critical to advancing your brand’s success: Choice, experience, and loyalty.
Through choice-based research, your marketing research consultant can enhance your understanding of consumer buying behavior. This research helps you gain insight into why customers choose your brand, enabling you to maximize the ROI of your sales and marketing initiatives, optimize brand positioning, and make business decisions that that drive buying behaviors.
Experience-based marketing research looks at key buying behaviors for your customers and brand. If you want to know how your brand promise aligns with consumer expectations and service standards – and how to improve alignment across these areas – this approach can help by analyzing consumer touch points, delivering a clear picture of customer experience, and informing strategies to improve performance.
Finally, loyalty marketing research is designed to help you build and keep valuable relationships with customers. Your marketing research consultant will use this type of marketing research to define your best customers, so you can leverage the voice of the customer across your loyalty programs and know the how and when of strategic marketing messaging. Loyalty-centered marketing research will allow you to drive buying behaviors that generate increased earnings and advance shareholder value.
Through exploring choice, experience and loyalty, your marketing research consultant can deliver powerful insights into customer behavior and attitudes that will inform better decisions and fuel heightened performance.
Maritz: The World’s Marketing Research Expert.
For over 30 years, Maritz has delivered marketing research to Fortune 1000 partners and provided industry wide leadership. With over 750 staff members, more than 3,500 research projects and millions of postal, online and phone surveys each year, Maritz has earned its place among the top customer marketing research firms worldwide.
As your marketing research consultant, Maritz will deliver a three-dimensional, big-picture perspective on your customers. You’ll understand what draws them in, what excites them, and what keeps them coming back to you. What’s more, we’ll help you optimize your investments, so you’ll predict and drive the behavior and attitudes you want through strategic communications and offers.
The work we do at Maritz makes up 20 percent of total U.S. customer satisfaction research expenditures. Our breadth and depth of experience make us the best possible customer marketing research firm. Simply put, if you want relevant and forward-looking insights about your customers, make Maritz your marketing research consultant.
Want to understand, win and keep more customers? Effective marketing research is the key. Choose the best among customer marketing research firms; contact Maritz now.
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