Factors Influencing Brand Loyalty
Factors Influencing Brand Loyalty
It’s a simple fact that it costs much less to keep existing customers than to create new ones. With so many factors influencing brand loyalty, how do you begin to understand your customers and how to protect them from the competing offers they face every day? If your goal is understand and improve the factors influencing brand loyalty – and build even stronger loyalty relationships – measuring customer loyalty is a great place to start.
Customer loyalty survey research firms help companies identify the factors influencing brand loyalty. Statistics on consumer loyalty are easy to come by, but they often fail to reflect the genuine complexities of loyalty issues. While some customer loyalty survey research firms offer only one-dimensional perspectives, there are others who get the big picture – and can deliver it to you.
Explore Maritz Research to learn more about how to gain deep insight by effectively measuring customer loyalty.
The Science of Relationships: Factors Influencing Brand Loyalty.
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off.
Customer loyalty survey research firms must not only assess the current state of loyalty, but also develop the right strategies to increase retention. All rewards-based customer loyalty programs are not created equal and measuring customer loyalty is an important step in gauging whether your program is doing enough for you.
The Maritz Multidimensional Loyalty Model offers keen insights into two distinct aspects of loyalty: attitude and behavior. It provides a truly multidimensional perspective, helping companies determine what factors influence brand loyalty during key touch points and how those attitudes predict future choices.
This model delivers a three-dimensional picture of loyalty, not only identifying key loyalty-drivers, but also enabling companies to optimize loyalty spending. Thus, by strategically measuring customer loyalty, businesses like yours can expect to acquire actionable data and achieve optimal loyalty.
Maritz: The Expert Among Customer Loyalty Survey Research Firms.
For more than 70 years, Fortune 1000 companies have made Maritz a leader among customer loyalty survey research firms. From driving repeat purchases to creating customers who advocate on behalf of your brand, we have the tools and expertise to identify factors influencing brand loyalty.
Maritz offers comprehensive loyalty solutions. We’ve designed, implemented and managed effective loyalty programs across a wide range of industries, including financial services, telecommunications, retail, automotive and hospitality. Participants in our customer loyalty programs enjoy an unparalleled selection of brand-name merchandise, gift certificates and travel rewards.
When we work with you, we’ll tailor our approach to address your objectives and meet your challenges. From polls and mystery shopping to the use of LoyaltyMaximizer and other tools unique to Maritz, we’ll give you the insights, strategies and measurement capabilities to ensure the immediate and ongoing success of your loyalty programs.
At Maritz, we recognize that measuring customer loyalty is a science and an art. We perform more than one-fifth of U.S. customer satisfaction research, and we want to offer our expertise to you, so that you can understand the factors influencing brand loyalty – and reap the benefits of better loyalty relationships today and tomorrow.
If you want to understand and foster long lasting relationships, measuring customer loyalty is the best way to begin. Contact Maritz, the leader among customer loyalty survey research firms, today.
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