Today’s customers have more choices to make than ever before. The market is filled with competitors, and every customer must be won – not just once, but again and again.
With the cost of new customers running high, your best investment is in keeping more of your current customers loyal – but how? If you want to measure customer loyalty – and learn how to improve it – customer loyalty marketing research can be an invaluable tool.
Customer loyalty research is designed to help companies identify why customers return, why they defect, and why they buy. When customer loyalty market research is effective, it delivers key insights including specific statistics on consumer loyalty that can help demonstrate the attitudes and behaviors that effect loyalty.
Unfortunately, some customer loyalty survey research companies fail to take into account the complexities of measuring customer loyalty. Their customer loyalty research is one-dimensional, and focuses on single aspects of attitudes or behavior, missing the interdependence at the heart of loyalty. For example, without a strong attitudinal foundation, even a repeated behavior is vulnerable to competitive threats.
In contrast, an effective customer loyalty research supplier will offer multidimensional loyalty research methods, delivering a deep and broad reflection of measuring customer loyalty.
Maritz Research can help you learn more about how the deep insight provided by customer loyalty marketing research can help you build true loyalty.
Multidimensional Customer Loyalty Research
The advantages of multidimensional loyalty research are clear. By exploring the interconnected elements of attitudes and behaviors, customer loyalty marketing research companies can achieve a complete view of customer loyalty.
The Maritz Multidimensional Loyalty Model, for example, measures customer loyalty through both attitudinal and behavioral loyalty. Most importantly, it investigates attitudinal loyalty from a multidimensional perspective, helping you understand how attitudes developed during the product or service relationship are converted into future choices.
This multidimensional loyalty research model creates a comprehensive view of loyalty, accurately identifying the most important drivers of loyalty and giving businesses the key to prioritizing loyalty investments and focusing initiatives to strengthen and build loyal customers. Thus, the right approach to customer loyalty research not only provides a roadmap to building loyalty, but also lets you know the fastest, most optimal route to reaching your goal.
Maritz: Your Loyalty Research Expert
For more than 30 years, Maritz has delivered sophisticated and actionable customer loyalty market research to clients in the Fortune 1000. We’re ready to do the same for you.
We’ll help you measure customer loyalty like never before through various reports and statistics on consumer loyalty, that will help grow that loyalty to produce brand advocates – customers who will stay with you for the long term.
As your customer loyalty research supplier, we’ll tailor a unique customer loyalty marketing research program to address your specific objectives and help you meet the singular challenges of your marketplace. From surveys to mystery shopping to tools like our LoyaltyMaximizer, and consumer loyalty statistics, we’ll help you better understand your customers, predict their purchasing behavior, and make your communications as effective as possible.
At Maritz, our multidimensional loyalty research is designed to provide comprehensive data and clear solutions. It’s not surprising that our customer satisfaction consulting accounts for over 20% of total customer satisfaction research expenditures in the United States, because we deliver unparalleled, actionable insights into customers’ attitudes, behaviors and demographics again and again.
If you want a clear solution to measure customer loyalty – if you want the most advanced tool for understanding, predicting and influencing customer loyalty – you want multidimensional loyalty research from Maritz.
Customer loyalty marketing research is the first step to understanding and fostering true loyalty. To use multidimensional loyalty research to your advantage, contact Maritz today.
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