Your customers have more choices than ever before. To keep them coming back, you need to understand what attracts them to you and what will entice them to stay. You need consumer market research.
Consumer research firms specialize in bridging the gap between brand promise and delivery. Partnering with the right consumer market research firms will help you understand your consumer buying behavior better than ever before, so you can inform critical business decisions, optimize your investments and make enduring connections with the people who define your success.
Of course, there are dozens of consumer market research firms and hundreds of potential approaches to every research project. The best consumer research firms are distinguished by their ability to pinpoint an approach that yields genuinely actionable data. When choosing from among consumer market research firms, it’s important to find a partner with broad and deep research capabilities – one with the experience to create and execute the right methodologies for your industry and your unique business.
Explore Maritz Research to learn more about why we're the leader among consumer market research firms, and how our industry-specific experience can provide actionable insight into your customers' behavior.
Consumer Market Research: Driving Buying Behavior
Effective consumer research firms deliver sophisticated insights into the three integrated dynamics that are crucial to your brand’s success: Choice, experience, and loyalty.
Consumer market research firms use choice-based research to understand consumer buying behavior and explore why customers chose a specific brand. Through this type of research, you’ll learn how to prioritize marketing initiatives for maximum ROI, how to optimize your brand positioning, and how and why customers choose your brand. Knowing what leads to a customer’s choice will allow you to make better business decisions, develop effective marketing strategies and hold the attention of your customers.
When consumer marketing research firms focus on experience, they want to understand what happens during key “moments of truth” between your customers and your brand. Experience-focused consumer market research shows whether and how your brand promises align with customer expectations and operational standards – and how to improve this alignment through monitoring standards and engaging employees. This research addresses customer touch points to help you see your company through the eyes of your customers and improve performance.
Finally, loyalty focuses on building and keeping valued relationships between your brand and your customers. Loyalty research will help you learn who your best customers are, how you can integrate the voice of the customer into your loyalty programs, what marketing messages to send, and how and when to send them to drive consumer buying behavior . Through loyalty-centered consumer market research you’ll generate greater earnings and increase shareholder value by understanding, predicting and influencing customer loyalty.
Choice, experience and loyalty are all integrated, and effective consumer market research firms deliver insights across all three dynamics, offering you a powerful advantage you can leverage to gain increased market share and enhanced success.
A Leader Among Consumer Market Research Firms
For more than 30 years, Maritz has been the first name in consumer market research, consulting with blue-chip companies and providing industry wide thought leadership. With hundreds of staff members, thousands of projects and millions of surveys each year, it’s no surprise that Maritz is the world’s largest performance improvement company and ranks among the top consumer research firms worldwide.
As your marketing research consultant, we’ll ensure you have a clear, 360˚ view of your customers, what attracts them, what drives their consumer buying behavior and what keeps them coming back for more. You’ll better understand your customers, be able to predict their purchasing behavior, and have the information you need to make your communications as effective as possible.
At Maritz, our customer satisfaction consulting accounts for over 20 percent of total customer satisfaction research expenditures in the United States. So, if you want relevant, precise and up-to-the-minute information about your customers – if you want to deliver on your brand promises, and connect with customers in ways that are meaningful and valuable to them – you want consumer market research from Maritz.
Effective consumer market research is the key to understanding, winning and keeping your best customers. To learn more, contact Maritz, the leader among consumer marketing research firms, today.
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