Gamification Through Persuasive Design
Maritz Motivation Solutions is bringing an innovative approach to its collection of people solutions using game science. Based in the latest findings within the human sciences and neuroscience, gamification can drive higher levels of participant engagement and ultimately, leads to better business results. By utilizing game science, the practice of integrating game mechanics into traditionally non-game activities, this dynamic new approach gives companies the opportunity to engage their key stakeholders beyond the conventional, stale loyalty and motivation cycles: spend money, perform or sell, earn points, redeem points.
"Through our work with The Maritz Institute, we understand through neuroscience how the human brain responds positively to competition, status, play, reward, mastery and goal setting," says Michelle Pokorny, solution vice president, Maritz Motivation Solutions. "This game science approach supplements our base solutions by incorporating a broader set of social and motivational mechanics, which in turn will help our clients optimize their people’s engagement, participation and performance."
Maritz Brings Game Science to Its People Solutions
For more on gamification, follow Barry Kirk’s blog “Man vs. Brand.”
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For more information, please contact:
Director, Public Relations
Solution Vice President
Employee Engagement and Recognition
Maritz Loyalty & Motivation