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Whether they're your employees, channel partners or customers, it's people who transform business. At Maritz, we tap into the power of your people and unleash the human potential that exists throughout your organization. Find out more about our expertise in how to engage, reward and recognize your people through our motivation solutions. Or discover how we use meetings, events and incentive travel programs to achieve your business goals. Or how our innovative marketing research capabilities can help you improve your customer experience. As the largest single provider of sales and marketing services, we're ready to help you understand, enable and motivate your people.

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Gamification Through Persuasive Design

Gamification Through Persuasive Design

Maritz Motivation Solutions is bringing an innovative approach to its collection of people solutions using game science. Based in the latest findings within the human sciences and neuroscience, gamification can drive higher levels of participant engagement and ultimately, leads to better business results. By utilizing game science, the practice of integrating game mechanics into traditionally non-game activities, this dynamic new approach gives companies the opportunity to engage their key stakeholders beyond the conventional, stale loyalty and motivation cycles: spend money, perform or sell, earn points, redeem points.

"Through our work with The Maritz Institute, we understand through neuroscience how the human brain responds positively to competition, status, play, reward, mastery and goal setting," says Michelle Pokorny, solution vice president, Maritz Motivation Solutions. "This game science approach supplements our base solutions by incorporating a broader set of social and motivational mechanics, which in turn will help our clients optimize their people’s engagement, participation and performance."

Maritz Brings Game Science to Its People Solutions

For more on gamification, follow Barry Kirk’s blog “Man vs. Brand.”

Click here for Gamification in the News

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