The What, Why & How of Purposeful Choice™

Choice is important, especially with five generations in the workplace today and greater diversity than ever before. But it’s not just a matter of providing choice. If choice was all that mattered, cash would be the preferred reward for loyalty, incentive and recognition programs. Rather, it’s choice with a purpose. This paper demonstrates why rewards must be meaningful in order to inspire and create lasting goodwill toward your company.

Author: Paula Godar, Director, Brand Strategy, Maritz Motivation

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