The Paths of Next Generation Loyalty Programs
Companies that adapt their customer loyalty program are better able to leverage customer insight to drive retention and growth. According to Barry Kirk, strategic loyalty consultant, Maritz Loyalty Marketing, the right program adaptations also drive profitability and keep customer loyalty programs strong and healthy.
The constantly changing business world requires choice and effort, so that brands don’t just survive, they thrive. Customer loyalty plays a large role in this success, and loyalty programs have entered the process of natural selection in today’s market, where customers are doing the selecting. Companies collectively report more than 1.3 billion members belong to their loyalty programs. The average U.S. household belongs to 12 programs, yet only actively participates in four. Simply because a consumer is a member of your program does not mean they are actively engaged with the program or with your brand. Let Maritz help improve and help evolve your customer loyalty program into the ever-changing business environment. Download our whitepaper to learn more.
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