The Loyalty Continuum - Where Does Your Company Fit
With customer loyalty programs saturating the market, creating positive long-term changes in customer behavior requires careful evaluation. Carlos Dunlap, vice president, solution design, Maritz Loyalty Marketing, discusses how understanding true customer loyalty and the loyalty continuum lifecycle allow companies to foster true loyalty.
Using new customer loyalty programs that utilize a customer experience-based approach can help cause a shift in customer attitudes and behavioral loyalty that lead to true loyalty instead of “false” or perceived loyalty from your customers. Maritz consumer loyalty programs involve four phases of a Loyalty Lifecycle that will help establish metrics and ongoing measurements so you can weigh your success through financial return. By using advanced analytics, market research, and voice of the customer and employee research within each phase, you get a truly broad and holistic view of your customers’ experience. Using this panoramic view, you can construct sound loyalty objectives and strategies that are aligned with your business goals. Learn more by downloading this whitepaper.
Author:
Carlos Dunlap, Division Vice President, Solution Design, Maritz Loyalty Marketing
Download the White Paper using the link below:
