Taking Your Channel to the Next Level: An Innovative Approach to Generating True Loyalty Among Partner Reps
To win in business, channel loyalty is critical. It’s essential to increasing profits, building stronger brands and improving end-customer satisfaction. The foundation of channel loyalty is solid, sustainable relationships with channel partners and their sales representatives, who represent the vendor’s brand to customers.
Despite significant investments in channel partner management, vendors still struggle to identify the partners who will generate the greatest value and struggle to assess the effectiveness of individual sales reps. Combining loyalty marketing and channel incentive program best practices, the Maritz channel loyalty solution enables vendors to create true channel loyalty and brand advocacy.
Author:
Mike Spellecy, Corporate Vice President, Managing Consultant, Maritz, and Tim Crank, Director of Solution Design, Maritz
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