Getting What You Paid For: Cost Allocation of a Relationship Loyalty Program
In the retail banking business, breadth and depth of customer relationships positively influence customer retention. And the value of a customer increases as service penetration expands. To develop long-standing customer relationships and increase customer value, marketing that supports the entire customer relationship is imperative.
Author:
Carlos Dunlap, Division Vice President, Solution Design, Maritz Loyalty Marketing
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