The Dynamics of Effective Business Communication Through the Lens of Neuroscience
In business today, communicating effectively has never been more important. Most organizations recognize that communicating with customers, employees and channel partners in a way that supports, respects and encourages these audiences is vital to success.
But, the traditional paradigm views communication as a process of transmission from a source to a receiver in a repetitive fashion. I push communication to you and expect or hope you’ll act on it. And, we do it with little understanding of how the receiver thinks, interacts or makes meaning of the message. Through neuroscience we now have a better understanding of what it takes to establish a rich, personalized dialogue with customers, employees and channel partners, reinforcing the brand and producing long-term strategic success. Based on this science and our own work with clients, Maritz has developed the Maritz Communication Model. The model is designed to help organizations transform communications into an exchange of rich interactions between senders and recipients, and, as such, a social activity designed to create engagement, connection and value.
Author:
This paper was written through the collaborative efforts of: Ken Abendschein, Paula Godar, Jill Eichwald, Melanie Mihal, and Giulietta Versiglia.
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