Driving Channel Performance - Maritz’ Approach to Channel Partner Management
Michael Spellecy of Maritz shares insights and strategies designed to help vendors and channel partners build better business relationships and facilitate the co-creation of next generation channel partner management solutions.
Between 40 and 90 percent of high technology sales are sourced through a channel partner, dealer, or value added reseller
1. With so much success riding on managing distribution channels, vendors need solid vendor relationship management programs grounded in mutual trust and reinforced by the genuine business relationships that naturally generate loyalty and brand alignment. Unfortunately, many vendors are facing decreasing satisfaction – from channel partners and from their end customers – because they have been unable to build sustainable business relationships. Vendors recognize channel loyalty as a holy grail; it’s a key pathway to delivering business results, improving end customer satisfaction, increasing revenue and building stronger brands. To learn more about channel partner management and vendor relationship management download our whitepaper below.
Footnotes
1. Channel Management Group Research, 2007
Author:
Michael T. Spellecy, Corporate Vice President and Managing Consultant, Sales Effectiveness Practice, Maritz
Download the White Paper using the link below:
