white paper/Customer Experience: Delight or Defection
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Customer Experience: Delight or Defection
Across almost all industries, differentiation using traditional marketing elements is becoming more and more difficult. Rapid product commoditization, price parity, and diffusion of media channels mean that perceptible differences among brands are quickly evaporating. This erosion is forcing companies to look deeper to create differential value – and many are turning to their overall "customer experience" as the way to gain that advantage. Download this white paper to learn how dynamic people issues play a pivotal role is improving that experience.
Author: Maritz Inc.
Customer Experience: Delight or Defection (4 MB)