Our Services
As one of the largest and most successful meetings and events companies in the world, we have a range of unique, proven approaches to address our clients’ most pressing challenges, and the creative know-how to design one-of-a-kind experiences and execute them flawlessly. Both our Maritz Travel and Maritz Interactions teams are staffed to deliver the expertise you need no matter what you're trying to achieve through your events. Following are a few of those approaches.
Meetings Effectiveness: Predictive design for meetings and events
As today’s marketing mix shifts toward experiential marketing — which involves bigger and more complex events — marketers are faced with a dilemma. How do we address increased pressure for measurable return while moving into such a hard-to-measure space? The answer can be found at companies that have learned to measure forward rather than backward.
New predictive modeling and event-specific research proactively attracts the right participants, designs event components that specifically match audience preferences, and collects data that clearly ties activity to goals, outcomes and impact. It’s an approach we call Meetings Effectiveness, and we’ve helped many clients put it to use with powerful results.
Strategic Meetings Management
Maritz is the leader in corporate-wide meeting management strategy development. Using our Strategic Meetings Management methodology, we’re able to provide our clients with a solution combining best-in-class practices and data intelligence to improve the way they manage their meetings and events on an enterprise-wide basis.
Our holistic approach focuses on:
- Quality management to deliver consistent, measurable results aligned with business objectives
- Risk management and compliance operating models to meet legal and financial requirements
- Driving cost efficiencies and managing spend
XM Knowledge Core
Our
XM Knowledge Core is comprised of seven services that cover every aspect of experiential marketing, from planning, pre, during and post-event recommendations. Your needs will determine whether we recommend one or two offerings, or the whole suite:
At the heart of every experiential marketing program is a series of events. Whether B2B, B2E or B2C, XM can be used to produce both virtual and real-world experiences that reach attendees on an emotional level and deliver a high return on your objectives.
Travel Insight
Travel programming is becoming more challenging as the workplace becomes more diverse, participants are more discerning and harder to impress, and larger groups limit options. Our Travel Insight research tool helps address those challenges with detailed information about the unique individuals who participate in your meetings. This allows you to design events that increase effectiveness and maximize the value of overall budget spending.