Meetings & Events
After years of viewing meetings and events as separate, one-off projects, companies are rethinking the dramatic impact they can have when viewed together as a portfolio of opportunities to motivate, educate or reward employees and customers. Just as important, this portfolio typically has a considerable bottom-line impact as well. After all, meetings and events are resource-intensive undertakings that command a budget share that can’t be ignored.
So how do companies make sure they’re getting the most out of these opportunities? Are there better ways of measuring the results? How can they work together to create the most powerful, longest-lasting impact on the organization?
At Maritz, we design programs that can maximize the impact of your travel, meetings and events portfolio. We do it by first helping you understand the unique motivations of the individuals you’re trying to influence, then we design and execute strategies that address those motivations. Our programs include:
- Meetings Effectiveness offers predictive modeling and event-specific research
- Strategic Meetings Management provides event management for measurable results aligned with business objectives
- Centralized sourcing provides you with an efficient and cost effective way to manage the buying process
- Our XM Knowledge Core is comprised of seven services that cover every aspect of experiential marketing