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Marketing Research

Our Services

Based on industry–specific expertise and a detailed understanding of your company and customers, Maritz Research delivers advice you can put into action. To ensure your success, we offer comprehensive performance measurement services.

Choice - Why customers select your product or service.

Experience - What happens at key “moments of truth” with your customers

Loyalty - Why customers return, defect, or buy more.

Types of Analysis Offered

Maritz Research offers competencies in an extensive array of analytics. Our expert team of marketing scientists consistently work to build our menu of analysis with thought-leading, innovative techniques that not only continue to improve our offerings but ultimately serve to expand the marketing research industry’s tool box as well.

Here’s a sampling of the kinds of analysis we can offer you:

  • Sample size and power analysis
  • Complex statistical testing
    • ANOVA
    • Time series
    • Non-parametrics
    • Baysian hypothesis testing
  • Psychometric analyses
    • Factor analysis
    • Reliability analysis
  • Segmentation
    • Cluster analysis
    • CHAID/CART
    • Latent class analysis
  • Perceptual mapping
    • Discriminant analysis
    • Multidimensional scaling
    • Correspondence analysis
    		•
  • Predictive models
    • Regression
    • True driver analysis
    • Multinomial logit
    • Structural equation modeling
    • PLS
    • MARS
    • Survival analysis
    • Random forests
    • Bayesian model averaging
  • Designed experiments
    • Conjoint analysis
    • Choice experiments
    • Hybrid experiments
    • Maximum difference scaling
    • Method of paired comparisons


    • Our Capabilities

  • Marketing Sciences
  • Web Center of Excellence
    • Online Sample
    • Online Qualitative
    • Online Quantitative
    • Online Reporting
    • Mobile 
  • CATI Data Collection
  • Mobile Data Collection
  • IVR
  • Mail Data Collection
  • Mystery Shopping
  • Text Analysis


    • Related content

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    Maritz Research

    With industry-specific experience and local knowledge that’s available worldwide, we’re positioned to deliver actionable insights that helps you to close the gap between brand promise and brand delivery. Our experts focus on the customer dynamics most important to you: choice, experience and loyalty.