Marketing Research
Our Services
Based on industry–specific expertise and a detailed understanding of your company and customers, Maritz Research delivers advice you can put into action. To ensure your success, we offer comprehensive performance measurement services.
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Choice - Why customers select your product or service.
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Experience - What happens at key “moments of truth” with your customers
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Loyalty - Why customers return, defect, or buy more.
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Types of Analysis Offered
Maritz Research offers competencies in an extensive array of analytics. Our expert team of marketing scientists consistently work to build our menu of analysis with thought-leading, innovative techniques that not only continue to improve our offerings but ultimately serve to expand the marketing research industry’s tool box as well.
Here’s a sampling of the kinds of analysis we can offer you:
Sample size and power analysis
Complex statistical testing
- ANOVA
- Time series
- Non-parametrics
- Baysian hypothesis testing
Psychometric analyses
- Factor analysis
- Reliability analysis
Segmentation
- Cluster analysis
- CHAID/CART
- Latent class analysis
Perceptual mapping
- Discriminant analysis
- Multidimensional scaling
- Correspondence analysis
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Predictive models
- Regression
- True driver analysis
- Multinomial logit
- Structural equation modeling
- PLS
- MARS
- Survival analysis
- Random forests
- Bayesian model averaging
Designed experiments
- Conjoint analysis
- Choice experiments
- Hybrid experiments
- Maximum difference scaling
- Method of paired comparisons
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Our Capabilities
Marketing Sciences
Web Center of Excellence
- Online Sample
- Online Qualitative
- Online Quantitative
- Online Reporting
- Mobile
CATI Data Collection
Mobile Data Collection
IVR
Mail Data Collection
Mystery Shopping
Text Analysis |