Marketing Research


Case Studies

Maritz Research is a leading provider of strategic and tactical solutions to successful companies worldwide. We’ve consulted with blue-chip companies for 35 years. Our elite marketing sciences team provides thought leadership industrywide, using highly sophisticated research methods and advanced decision analytics.  We specialize in the following industries: automotive, financial services, hospitality, technology, retail, and pharmaceutical.

Our research specialists are your experts in every region of the globe. Our tailored approach brings together the most salient aspects of your company, industry, and country or region. The result is informed advice that you can act on with confidence — wherever opportunity takes you.

Experience in more than 80 countries

  • Vast data sources worldwide
  • Reliable market comparisons
  • Cultural and behavioral insights
  • Recognized international expertise

Dedicated, professional service

Case Study: A Large Hospitality and Entertainment Company

Market Segmentation Study helps Client Build Brand Strategies

Case Study: A Large Pharmaceutical Company 3

Client Needed to Understand Customer Values to Design Growth Strategy

Case Study: A Leading Financial Institution

Maritz Virtual Customer Research Provides a Multi-Scenario Mystery Shop Solution to Ensure a Premier Customer Experience

Case Study: A Luxury Automobile Manufacturer

Maritz Research Re-Designs Client’s Customer Satisfaction Survey, Leads to Enhanced Image, Data and Insight

Case Study: A Major Automobile Manufacturer

Client Improves Customer Satisfaction by Basing Dealership Improvements on Actionable Information

Case Study: A Major Pharmaceutical Company

Research Provides the Foundation for a Customer-Centric Culture

Case Study: Auto Rental Company

Client Builds Success by Assessing Customer Satisfaction On a Branch-by-Branch Basis

Case Study: Eurostar

Service Improvements at Eurostar Driven by Maritz Virtual Customer

Case Study: A Debit and Credit Card Provider

Maritz employs bi-lingual mystery shoppers to evaluate secured card offerings at multiple banking institutions throughout the US.

Case Study: A Large Telecom Call Center

Client turns to Maritz to help improve customer satisfaction through performance of call center representatives.

Case Study: A Major Domestic Automaker

Standards for excellence improve performance of major domestic automaker.

Case Study: A Major Financial Institution

An enhanced customer satisfaction program far exceeded cilent expectations.

Case Study: A Major Gasoline Retailer

Client "goes further" to provide customers with consistent, positive experience.

Case Study: A Major Insurance Provider

Maritz virtual customer research evaluates the sales and service approaches of client and competitor insurance agents.

Case Study: A Major UK Financial Institution

Maritz helps a client improve the customer experience by engaging 43,000 employees.

Case Study: A National Drugstore Chain

The client wanted to close any gaps between its brand promise and customer experience.

Case Study: UK Insurance Company

Maritz Research helps insurance client design multi-product offering with optimum client appeal.

Torino 2006: Sanpaolo IMI

Maritz delivers integrated approach to Olympic sponsorship.