Loyalty Marketing


Our Services

Whether your goal is to retain customers, motivate them to increase purchase activity, create brand advocacy, or something completely different, Maritz can help you with the following solutions:

The Maritz Loyalty Platform

Our proprietary, PCI-compliant technology platform is the core support for our solutions. A centralized database has been pre-configured with the most common program requirements, providing a solid foundation that can be configured to your specific needs. This helps guarantee functionality and timely program launch.

Rewards Programs

Points-based reward programs enable participants to accumulate points for performing various activities, then redeem those points for rewards. Periodic evaluation keeps programs fresh and exciting, while expert management ensures continual success. This approach, along with desirable targeted rewards, motivates desired customer behavior and builds long-term, profitable customer relationships.

Partnership Marketing

For this innovative solution, Maritz matches you with partners that fit your customer base and business model, helping form strategic alliances that help both partners achieve individual objectives. Our pay for performance advertising costs the retailer only when desired sales are reached. Our merchant rewards network helps financial institutions make their cards top-of-wallet, offering cardholders opportunities to earn bonus rewards for qualified purchases.

Dialogue Marketing

Our dialogue marketing services include data-driven analysis and communication tools that enable rapid deployment of sophisticated cross-channel campaigns. Communications are tailored to speak relevantly to strategically targeted customer segments to drive both brand advocacy and profitable behavior.

Consulting Services

We provide objective, customer centric solutions to your strategic loyalty marketing challenges, drawing on our expertise in advanced analytics, market research and loyalty marketing. Maritz Loyalty Marketing Consulting Services can assist you with tough questions like:

  • What do my best customers look like?
  • Will a loyalty program help me achieve my business objectives?
  • How likely are my customers to defect?
  • Am I maximizing the value of my customers?

Program Management

Once the design of your loyalty solution is finalized, you’ll have a single, primary contact. This key contact will oversee your pre-launch operations and technical teams, as well as manage your day-to-day operations once your program has launched.

 

Business Unit

Maritz Loyalty

Your customers are swimming in messages. And they’re being pursued by countless brands. How can you keep their attention, their time, and their dollar? We make it possible, and profitable.

White Paper

Evolving to True Loyalty

Traditionally, a points-based loyalty model is focused on using incentives to create changes in behaviors, which led to a “perceived” or false loyalty. In a new, more experience-based approach, we inject the customer experience and the attitudinal shifts it inspires into the mix, leading to a change in behaviors and, then,to true loyalty.