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Maritz Loyalty Marketing

The marketing landscape has changed. Drastically.
Businesses that bring their brands to the consumer markets and the agencies that support those businesses must change, too. By tapping into advances in technology and human behavior, and recognizing that a consumer’s experience with a brand is holistic, cumulative, and shared, we can work together to help ensure your brand’s promise is fulfilled and your consumer’s experiences are valued and nurtured.

Maritz Loyalty Marketing brings dedicated focus to consumer loyalty marketing throughout all stages of a consumer’s experience with our clients’ brands- including all brand touch-points and brand stakeholders. We work with you to rise above the differing mandates of your organizational structure and to ensure your consumers have consistent, relevant, valued and ongoing experiences with your brands- earning their loyalty well before they “purchase” and well beyond as well.

Originally created in 1993 and newly re-launched, MLM is Maritz’ new consumer agency… designed to meet the needs of today’s evolving landscape while drawing deeply from Maritz expertise in consumer attitudinal and behavioral research, creative and brand strategy, consumer insights and analytics, digital marketing & technology and engagement marketing- in addition to traditional loyalty, rewards, motivation, channel performance and employee engagement strategies- all to work with clients who are looking to build enduring relationships with all their key audiences.

Maritz Loyalty Marketing supports clients in industries that include:

  • Financial Services
  • Technology
  • Telecommunications
  • Automotive
  • Retail Packaged Goods
  • Hospitality
  • Professional Services
  • Healthcare

With 115 years experience and through deep understanding of neuroscience and human behavior developed through The Maritz Institute and other businesses across the Maritz portfolio of companies, Maritz Loyalty Marketing focuses on understanding, enabling and motivating the audiences that are critical to business performance. To learn more, please visit www.maritzloyaltymarketing.com


Webcast

The Power of Play in Engagement and Communication

Hear how the power of game mechanics can be used in customer communications, and loyalty strategies to drive deeper engagement and attachment to your brand.