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Improve Channel Effectiveness

What would you do if you could identify your next 100 best partners? Would you persuade them to choose you over the competition? Would you help them to grow their business? These things and more are the promise of our approach to channel effectiveness and they come with a history of proven results.

Improve Channel Effectiveness

Through our approach, we’ve driven a technology industry channel network to yield sales growth of 15% above the industry average and demonstrate a 580% return on investment. And we’ve helped a leading luxury automotive manufacturer move from the bottom to the top of the list in both sales and service satisfaction.

We help organizations create a shared destiny with their channel partners leading them to buy and sell more of your products than ever before. We help you understand their needs, their business and their preferences so that you can design and deliver the appropriate program offering. Through our approach, you’ll extend your reach deeper into your channel network to drive greater revenue and create lasting partnerships for today and the future.


Subject Matter Experts

Mike Spellecy

Corporate Vice President, Managing Consultant Mike Spellecy leads sales performance solutions at Maritz. Spellecy has 30 years of specialized expertise in the technology and telecommunications industries, and has contributed to the development and delivery of points of view and sales and distribution effectiveness programs for such companies as Konica Minolta, AT&T, HP, Intel, EMC and Xerox.

Maritz in the News

To Stop Churn, Always Be Selling

Mark Syp, group vice president, major cable and telco accounts, Maritz, gives six keys to building a sales team to prevent customer churn, including training and reinforcement, sales coaching and recognition.

White Paper

Driving Channel Performance - Maritz’ Approach to Channel Partner Management

Michael Spellecy of Maritz shares insights and strategies designed to help vendors and channel partners build better business relationships and facilitate the co-creation of next generation channel partner management solutions.