Maritz Appoints Chief Behavioral Officer (CBO), Charlotte Blank
April 28, 2017
Blank to bring behavioral science perspectives to client opportunities & strategic business decisions
ST. LOUIS (April 28, 2017) – Maritz announced today the appointment of Charlotte Blank to chief behavioral officer (CBO) of the company. In this new role, Blank will lead the company’s thought leadership, research and application of behavioral science. Maritz joins a growing population of progressive businesses dedicating a c-suite executive to behavioral science in business.
“At our core, we’re a behavior company. The scientific study of human behavior is a central component of Maritz’ DNA, and ingrained in the design of our client solutions,” said Steve Maritz, chairman and CEO of Maritz. “Our expertise in this space has grown tremendously over the years. With Charlotte as our CBO, we can emphasize to the market and our clients the role behavioral science plays in powering our solutions and improving their business performance.”
As Maritz’ CBO, Blank will forge the connection between academic theory and applied business practice, elevating the use of field research to propel Maritz’ people solutions and client programs. Her responsibilities will include growing Maritz’ network of world-class academic partners and focusing on opportunities for field research with these academics and clients.
“Maritz has always been a leader in understanding, enabling, and motivating behavior,” said Charlotte Blank, newly appointed chief behavioral officer of Maritz. “It’s exciting to see us elevate the study of behavioral science as the foundation for our expertise in what drives people. Our clients count on us to bring them the latest human science advancements to design higher-performing programs that drive behavior and business results.”
Prior to Maritz, Blank led programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, including stints at Turner Broadcasting, and General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master of Business Administration from Harvard Business School.
To learn more about Charlotte Blank’s perspective on behavioral science in business, view a recent article here and follow Charlotte Blank on Twitter @CharlotteBlank.
St. Louis-based Maritz is a sales and marketing services company, which helps businesses achieve their full potential through inspiring and motivating employees, channel partners and customers. Maritz companies provide market and customer research; customer loyalty, sales incentives and employee rewards and recognition programs; and meeting, event and travel incentive services to Fortune 500 companies and beyond. For more information, visit maritz.com or contact us at 1-877-4MARITZ.