The pursuit for growth in an uncertain economy has many sales leaders looking for a competitive edge. Michael T. Spellecy discusses a method to help maximize sales performance which begins by validating the brand with customers and employees and concludes by examining several best practices for hiring, training, coaching and motivating sales people.
By Michael T. Spellecy, Corporate Vice President and Managing Consultant, Sales Effectiveness Practice, Maritz
Wellness programs are becoming increasingly popular among employers seeking new ways to drive down healthcare costs and improve the health and productivity of their employees. Companies can design effective incentive programs that motivate each employee to become engaged and continue participating in employer-sponsored wellness.
By Maritz Inc.
The Pivotal Role of People Inside the Customer Experience
By Maritz Inc.
Mergers often disappoint. Why? Companies too often focus solely on cutting costs and forget to protect the revenues that are the lifeblood of the organization. The uncertainty and disruption that are part of all mergers put current and new business at risk – which in turn threatens to negate cost savings, fosters a negative culture and robs the organization of much-needed fuel during a time of massive change.
By Maritz Inc.
A great way to increase spend is to create Merchant Reward Networks that offer accelerated rewards to card holders in return for card holder loyalty to the merchants that participate in the network. The bank, the cardholder, and the merchants all benefit from this increasingly popular arrangement.
By Tim Crank, Director of Product Management
Marketing literature is rife with methodologies and theories on increasing a company’s return-on-investment. Norbert Schumacher, Ph.D., director of loyalty research, Maritz Loyalty Marketing, suggests using Customer Lifetime Value (CLV), a measurement of customers’ time-discounted cash flow over the customer lifetime.
By Norbert Schumacher
Points-based programs have been, and continue to be, extremely effective in producing results. But when you look at the extraordinary advances in technology, the theory, and practice of loyalty marketing have produced, it’s now clear that loyalty marketing’s “highest calling” lies in a different direction: Information; also known as data.
By Carlos Dunlap, Division Vice President, Solution Design, Maritz Loyalty Marketing
As loyalty programs become more of a commodity, companies struggle to separate their loyalty programs from their competitors. An obvious way is to give bigger and better rewards, but that can involve additional cost. A Merchant Rewards Network offers bonus rewards without additional cost through retail partnerships.
By Julia Bailey, Loyalty Product Manager, Maritz Loyalty Marketing