News, Events & Insights
Maritz in the News
How game science fosters employee engagement.
Featured in Training Magazine and written by Jerry Klein, Senior Solution Design Strategist, Maritz Motivation Solutions
Maritz Research's Doug Berdie examines the reliance on tests of statistical significance in applied marketing research.
Nearly two years after its debut, Apple’s iPad still dominates tablet sales. A new survey points to some reasons why, including the iPad’s appeal to people who use non-Apple smartphones.
Fewer Americans will be traveling for the holidays this year, so says the Maritz Holiday Travel Poll. It's predicting the sharpest drop in travelers since the annual poll began seven years ago, with only 11% of respondents saying they were traveling over Thanksgiving and only 16% heading off over the winter holidays.
Most social media analysts believe consumer-generated media will broaden the horizons available to a market research team, and within two years, insights gleaned from social media intelligence will be an integral part of every market research study. Karin Kane of evolve24 explains social media's role in market research.
Jim Ruszala, director of marketing, Maritz Travel, explains how today’s technology has helped event communications shift from just supporting one-way informational exchanges to helping better create more engaging, two-way dialogues between hosts, speakers, sponsors, and attendees.
Rick Garlick, Ph.D., senior director of strategic consulting and implementation, Maritz Hospitality Research Group, sat down with Chris Jansing of MSNBC's "Jansing & Co." to discuss the results of the 2011 Employee Engagement Poll.
