A recent Maritz Research study showed Cash for Clunkers was a tremendous success. The program increased sales for new automobiles and created more than 40,000 jobs nationally. Maritz Automotive Research Group Vice President Dave Fish was featured on ABC 13 in Toledo, OH to talk about the study.
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The delivery of promotional rewards or loyalty bonuses to consumers when they pay at the point of sale already occurs in 30 countries and will start up in the United States at major retailer outlets in the fourth quarter. Rewards will be delivered via an exclusive partnership between Affinity Solutions and Maritz.
A recent study by Maritz Research shows Americans’ trust and confidence in their banks has diminished significantly since April. Rich Brose, director of strategic consulting, Maritz Research Financial Services Group, was interviewed on Fox Business Live discussing how the lack of trust in financial institutions is strongly related to whether they received TARP funds or not. Approximately, 43 percent of Americans say they trust their bank that did receive federal government assistance. This compares to 68 percent of Americans who have trust in their banks that did not receive TARP funds.
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The travel industry stands to lose $4.05 billion as holiday travel is projected to be down for the first year in a decade according to findings from a recent Maritz® Poll. Rick Garlick, Ph.D., director of consulting and strategic implementation, Hospitality Research Group, Maritz Research, was interviewed on CNBC’s Power Lunch discussing how only 23 percent of Americans plan to travel this year, a three percent drop from the average over the past seven years this year.
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Jennifer Kallery points out how cutting a sales incentive program will reduce a company's growth potential in the long run.
Measuring engagement can be challenging. Bob Konsewicz explains how keeping it simple allows for a more focused effort in influencing those factors that create deeper engagement.
In the current economy, when both retailers and credit card issuers have an immediate need to boost sales and increase store traffic with compressed marketing budgets, new technologies, such as RFID, offer little short-term opportunities. Jake Sterling, vice president – payment technologies, Maritz Real Time Rewards, discusses how retailers and card issuers must rely on connecting with their customers using existing and pervasive technologies that leverage consumers existing behavior.
Meetings are often classified as face-to-face or virtual, but rarely both. Chris Gaia, vice president of marketing at Maritz Travel, discusses how adding virtual elements to your face-to-face meetings can enhance effectiveness and employee engagement.