This presentation highlights how organizations can successfully link VOC to business results, while explaining how to avoid potential pitfalls when conducting linkage analysis.
Presenter:
Keith Chrzan, VP, Marketing Sciences, Maritz Research
8/5/2010
Marketing professionals need a new approach to loyalty! Most programs are designed based on rational decisions and behaviors; however consumers are much more than simply rational.
Presenter:
Barry Kirk, Director of Loyalty Strategy, Maritz
8/5/2010
Dr. Randall Brandt of Maritz Research shares insights gained from the 2010 Maritz VOC Practices and Challenges Survey.
Presenter:
Dr. D. Randall Brandt, Vice President, Customer Experience & Loyalty
6/3/2010
Maritz Research Financial Services Marketing Sciences Group unveils a new research methodology that places customer experience and brand metrics on equal footing, ultimately allowing managers to grasp the connection between the two measurements.
Presenter: Keith Chrzan, VP, Marketing Science, Maritz Research
4/14/2010
Dr. Randall Brandt of Maritz Research will share insights gained from the 2010 Maritz VOC Practices and Challenges Survey. This session provide guidance in translating VOC data into action, linking the voice of the customer to business processes and results, and integrating the VOC into management and operations.
Presenter: Dr. D. Randall Brandt
Vice President, Customer Experience & Loyalty
3/31/2010
Understand the reality behind brand choice. What influences the process: brand image and/or brand experience?
Presenter: Presenter: Keith Chrzan, DVP, Marketing Sciences, Maritz Research
2/18/2010
Stated or derived?
It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct. But is this a correct assumption? Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar.
Presenter: Keith Chrzan, VP, Marketing Sciences, Maritz Research
1/14/2010
Hear how the power of game mechanics can be used in customer communications, and loyalty strategies to drive deeper engagement and attachment to your brand.
Presenter: Barry Kirk, Director of Strategic Consulting - Maritz Loyalty
11/19/2009