Whether you have loyal customers depends on how you market your brand and on the experiences customers have with your brand. And yet, many organizations look at these two factors independently, through brand research and through customer satisfaction research.
Join Keith Chrzan, Vice President, Marketing Sciences for Maritz Research, as he unveils a new research methodology that places customer experience and brand metrics on equal footing, ultimately allowing managers to grasp the connection between the two measurements.
Presenter: Keith Chrzan, Vice President, Marketing Sciences for Maritz Research
11/18/2009
Rick Garlic with Maritz Research, recently featured on CNBC, joins us to highlight their annual Holiday Travel Poll. Listen to it now to hear these interesting results!
Presenter: Rick Garlic with Maritz Research
11/18/2009
Join David Rock, author of Your Brain At Work and partner of Maritz Learning, to explore how applying the latest findings in neuroscience can shorten your sales cycle and improve your close rate. View archived webcast.
Presenter: David Rock
10/22/2009
Brian Carlin, President of Maritz Learning, explores best practices to building brand advocates within your sales channel to drive measurable business results. View archived webcast.
10/1/2009
Maritz Research Europe and Marketing Week present a radical new approach for transforming your customer experiences.
Presenter: Roger Sant - Maritz Research Europe
Mark Choueke - MarketingWeek
9/24/2009
Did you know that attention is the scarcest human resource? More importantly, how does this fact impact achieving your objectives? View archived webcast.
Presenter: Brian Carlin, President, Maritz Learning
7/29/2009
Using the latest findings is neuroscience as the backdrop, Brian Carlin, President of Maritz Learning, explores why some training works and some doesn’t. View archived webcast.
Presenter: Brian Carlin, President, Maritz Learning
6/23/2009
Cloud Computing is perhaps the hottest topic in the information technology (IT) market. Yet, while IT professionals have a reasonable understanding of various specific Cloud applications and the potential value to their organizations, the collective implications are still a little cloudy. A recent Maritz Research study sheds light on how Cloud Computing stands to impact the industry.
Presenter: Michael Allenson, Sr. Strategic Consulting Director Tech/Telco Research Group
6/17/2009