Presenter:
Keith Chrzan, Chief Research Officer, Maritz Research
1/31/2012
This Web Cast focuses on how consumer's decision making process impacts the tablet purchasing process. Michael Allenson, Senior Strategic Consulting Director, Tech/Telco Research Group, Maritz Research outlines how a new research approach gets to more than just key decision criteria, but also how brands are included or excluded over the purchase decision-making process.
Presenter:
Michael Allenson, Sr Strategic Consulting Director, Tech/Telco Research Group, Maritz Research
1/5/2012
Our world is changing... "Has customer experience measurement and management changed with it?"
Presenter:
Jeremy Griffiths, Director Marketing Sciences, Maritz Research
12/14/2011
Maritz Research teams with the American Marketing Association (AMA) to present, How Good Is Our Score? Setting targets for customer satisfaction measures.
Presenter:
D. Randall Brandt, Ph.D., Vice President, Customer Experience and Loyalty Research, Maritz Research
11/15/2011
In a world of far-reaching change we need to transform the way we measure and manage customers or risk getting left behind.
Presenter:
Roger Sant, VP, Research Solutions, Maritz Research Europe
11/9/2011
Customer Experience Angels and Assassins. They're out there ...lurking... but who are they and where are they? Organizations measuring customer satisfaction need to know who they are and where they are. Researchers need to understand them. This Web cast explains who they are, where they are and how to manage both when it comes to customer experience measurement.
Presenter:
Dave Fish, VP, Client Solutions, Maritz Research
10/12/2011
Measuring Brand Perception, Reputation and Risks
Presenter:
Anthony Sardella: Managing Director, evolve24 & SVP Maritz Research -
Adjunct Professor of Business, Olin Business School, Washington University in St. Louis
Anthony Sardella from evolve24 (a Social Network Insight company) will provide an understanding of their learning’s into this social networking space and how best-in-class companies are using these conversations to develop actionable, new insights into the consumer.
Anthony Sardella is Sr. Vice President of Maritz Research and Managing Director of evolve24. He also serves as Adjunct Professor of Business at the Olin School of Business at Washington University in St. Louis, Missouri, and sits on the Board of the school’s Institute for Innovation and Growth. Mr. Sardella is a recognized leader in guiding businesses to overcome brand perception issues by leveraging strategic insights gained through advanced media analytics.
He founded evolve24 in 2004, after holding senior roles with Pharmacia and Monsanto Company in which he directed strategies to foster the adoption of Monsanto’s emerging biotechnology branded products. He holds a MBA from Northwestern University and a degree in Toxicology from the University of Toronto.
10/3/2011
Putting multiple, large-scale data sources together is filled with minefields, barriers, trips and traps. But, if you mind the gaps, you can separate the signal from all the noise. During this webinar, David Ensing, Vice President of VOC Integration, will share what Maritz Research learned when we partnered with a client to combine data from multiple sources, with the goal of gaining more insight from integrating data. You'll want to join this webcast and see what we uncovered.
Presenter:
David Ensing, Vice President of VOC Integration, Maritz Research
8/10/2011
