Understand the reality behind brand choice. What influences the process: brand image and/or brand experience?
Presenter: Presenter: Keith Chrzan, DVP, Marketing Sciences, Maritz Research
2/18/2010
Stated or derived?
It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct. But is this a correct assumption? Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar.
Presenter: Keith Chrzan, VP, Marketing Sciences, Maritz Research
1/14/2010
Hear how the power of game mechanics can be used in customer communications, and loyalty strategies to drive deeper engagement and attachment to your brand.
Presenter: Barry Kirk, Director of Strategic Consulting - Maritz Loyalty
11/19/2009
Whether you have loyal customers depends on how you market your brand and on the experiences customers have with your brand. And yet, many organizations look at these two factors independently, through brand research and through customer satisfaction research.
Join Keith Chrzan, Vice President, Marketing Sciences for Maritz Research, as he unveils a new research methodology that places customer experience and brand metrics on equal footing, ultimately allowing managers to grasp the connection between the two measurements.
Presenter: Keith Chrzan, Vice President, Marketing Sciences for Maritz Research
11/18/2009
Rick Garlic with Maritz Research, recently featured on CNBC, joins us to highlight their annual Holiday Travel Poll. Listen to it now to hear these interesting results!
Presenter: Rick Garlic with Maritz Research
11/18/2009
Join David Rock, author of Your Brain At Work and partner of Maritz Learning, to explore how applying the latest findings in neuroscience can shorten your sales cycle and improve your close rate. View archived webcast.
Presenter: David Rock
10/22/2009
Brian Carlin, President of Maritz Learning, explores best practices to building brand advocates within your sales channel to drive measurable business results. View archived webcast.
10/1/2009
Maritz Research Europe and Marketing Week present a radical new approach for transforming your customer experiences.
Presenter: Roger Sant - Maritz Research Europe
Mark Choueke - MarketingWeek
9/24/2009