The competitive landscape for the cable industry continues to evolve rapidly. Along with a challenging economic environment, cable companies and MSO's are facing price-driven consumers and a dramatic increase in competition. Today, more than ever, you have to understand your customers and provide them with an exceptional experience -- or risk losing them to satellite, telecommunications or emerging online portals. Maritz can help.
Maritz understands the challenges facing cable providers today. We have the expertise and tools to help take your business initiatives to the next level. Engage and empower your technical and service personnel to deliver a differentiated customer experience. Maximize sales force effectiveness. Create advocates for your brand. With Maritz, you’ll get the most out of your people and form lasting relationships with your customers. Finally, some good news for the cable industry.
Subject Matter Experts
As group vice president, Mark Syp is responsible for leading the Maritz sales, strategy and operations teams in the cable and telecommunications sectors. A performance improvement professional, Syp helps his clients improve the performance of the people most important to their businesses –employees, channel partners and customers.
White Papers
In this document, Mark Syp provides two options for cable multiple system operators (MSO’s) to consider as they look to differentiate themselves in this highly competitive marketplace. The first option explores best practices that drive sales, while the second outlines concepts that improve service quality to retain and grow customers.
Vendors and their customers have specific goals for their businesses and expectations for each other. Unfortunately, they don't always align. In this paper, Michael T. Spellecy of Maritz shares insights and strategies designed to better integrate these goals and expectations by creating lasting partnerships that drive sales. Utilizing real world examples, Spellecy constructs a framework that begins by validating the brand with customers and employees and concludes by examining several best practices for hiring, training, coaching and motivating vendor sales representatives.
Maritz in the News
Mark Syp, group vice president, major cable and telco accounts, Maritz, gives six keys to building a sales team to prevent customer churn, including training and reinforcement, sales coaching and recognition.