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Automotive


Maritz leads the industry in creating and administering dealer solutions to improve sales in the automotive market. Our marketing research expertise is distinguished by our ability to provide unique market and customer insights. In addition, Maritz combines cutting edge training and coaching solutions with superior and meaningful performance incentive solutions. This approach is why Maritz is the number one provider of programs designed to improve sales performance among auto manufacturers and dealers in the United States.

Subject Matter Experts

Chris Travell, Vice President, Maritz Research Automotive Group, Canada

Chris’ MBA is from McMaster University, where he specialized in Marketing and International Business. After earning his degree, he received a scholarship to attend the renowned Institute for International Studies and Training in Tokyo, Japan.

David Ensing, Ph.D., Director, Research and Development

David is Director of Research and Development for the Maritz Automotive Research Group.

Case Studies

Case Study: A Luxury Automobile Manufacturer

Maritz Research Re-Designs Client’s Customer Satisfaction Survey, Leads to Enhanced Image, Data and Insight

Case Study: A Major Automobile Manufacturer

Client Improves Customer Satisfaction by Basing Dealership Improvements on Actionable Information

Case Study: A Major Domestic Automaker

Standards for excellence improve performance of major domestic automaker.

Case Study: A Leading Automotive Manufacturer

Sales incentives program results in more accurate, timely reporting across automotive dealerships.