Case Study: A Major Pharmaceutical Company
Client uses enterprise recognition program to build leadership culture after reorganization.
Situation
After a major organizational restructuring, the Client recognized the need to rebuild employee trust in leadership and overall employee morale. They understood the importance that effective reward and recognition (R&R) could play in helping shape the behaviors that would be needed to support their cultural change. While they had used these programs in the past, they needed to consolidate all programs into a single, Web-based platform, with consistent criteria for recognition across all of the Client’s business units, specifically to:
- Recognize positive results and behaviors
- Encourage broad participation at all levels
- Support and reinforce cultural change
- Spotlight role models and share success stories
Solution
The Client chose Maritz to help them build the R&R solution based on the company’s specific experience in Workforce Environments, their speed to launch and ease of adapting their platform to different business groups, and their expansive awards mix.
Together, Maritz and the Client developed an enterprise recognition program that would support the goal of encouraging employees to display leadership behaviors such as:
- Shared accountability and transparency
- Cross-functional teamwork and collaboration
- Listening and learning
- Benchmark and continuous improvement
- Coaching and developing others
- Displaying business integrity
The program combined Maritz RecognitionManager with a sales incentive program and included train-the-trainer support. It was rolled out to 14,500 employees across multiple business units and supported the sales of a broad range of products.
Results
- Program participation has exhibited an upward trend since program launch in August of 2004
- 14,836 participants have been recognized since program launch.
- 40 percent of award nominations submitted recognized “Cross-functional Teamwork and Collaboration”.
- Recognition of “Shared Accountability and Transparency” has increased by 55 percent since program launch.
- International Recognition was launched early 2006.
