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Case Study: A Major Pharmaceutical Company

Case Study: A Major Pharmaceutical Company

Client uses recognition to support company priorities.

Situation

This major pharmaceutical company wanted to build a culture of recognition where employees would be encouraged to reward each other for working to support their company priorities. In addition it wanted to recognize service anniversaries. The company had never had a formal recognition program. Employees thought of recognition as being tied to their compensation. With 21,000 employees at 24 locations, the Client saw the task of rolling out, and managing a recognition program as a major challenge.

Solution

Maritz recommended a custom web-based recognition solution. Features included Thank You eCards that all employees could issue, and point-based awards which supervisors could issue. Points could be accumulated by employees for redemption on the Maritz site - AwardHQ. Service anniversary recipients also received their choice of merchandise awards, and a client-branded item. Client items were stored and fulfilled from the Maritz warehouse.

Development of the program started with a two-day working session where the Client and Maritz determined program rules and the website layout. Upon completion of the website, two flash emails were sent to communicate the program, first to supervisors only, introducing the program and asking for their attendance at an upcoming training session. A second email was sent to all employees, introducing the program, and showing them how to access the site. Then Maritz and the Client conducted ten training sessions on the program for supervisors. The presentation included training on recognition best practices, and instructions on how to use the website. Tutorials and video vignettes were included as visual aids. The sessions were a success reaching nearly 1,500 supervisors, HR reps, and administrative assistants. Materials from the training, including a supervisor's toolkit, and the online tutorials were available for supervisors to access through the program website. The program, which is on-going has evolved as data is gathered and analyzed.

Results

Year-end analysis indicated 86% of employees had registered for the program against a 80% goal
91% of enrolled employees participated surpassing the 60% participation target
Quarterly reviews provided the Client with actionable insights for supporting a culture of recognition