Case Study: A Major High Tech Company
Client Needed a Solution to Selecting, Purchasing, Marketing and Fulfilling Merchandise
Situation
The Client needed a company to select, purchase, market, and fulfill merchandise with the Company logo for internal and external reseller promotions, employee performance rewards, and for personal use of employees. Initially, the Company Store that distributed merchandise to employees and consumers was run separately.
Solution
Maritz consolidated the two Company programs for greater efficiency. Over 100 different items were selected, purchased, warehoused, and fulfilled. An online store featured photographs and descriptions of the merchandise. Both the Web site and the catalog were used to promote and facilitate orders. The system was designed to process multiple forms of payment-credit cards, purchase orders, co-op funds for resellers, or award points. A retail store central to several of the Client’s locations, was also designed and opened by Maritz.
Customer-Focused Process Support:
- Assisted with selection and procurement of merchandise with the Company’s logo and management of merchandise vendors.
- Stocked and managed online inventory as well as managed merchandise for retail stores.
- Fulfilled all online orders
- Provided Web site design, development, and maintenance for e-commerce business for online store.
- Used shopping cart technology as well as fax, mail, and telephone order processing.
- Offered multiple forms of payment processing to support customer service and order entry.
- Provided full-color merchandise brochures and promotional pieces.
- Created retail store design and décor.
Results
Over 200,000 items were shipped in the first year alone exceeding volume and revenue expectations. Approximately five percent of those items were shipped to international destinations opening a previously untapped market.
