A Giant Consumer Electronics Company
Attention is the scarcest human resource in the world today. See how our client, a giant in consumer electronics, earned the mindshare of their Gen Y channel sales force to win at retail. See what we did...
Attention is the scarcest human resource in the world today. See how our client, a giant in consumer electronics, earned the mindshare of their Gen Y channel sales force to win at retail.
The Goal
Be #1 brand in wireless printer category in November 2008.
The Opportunity:
85% of customers buy the product in-aisle sales associates recommend or demonstrate.
The Challenge:
Transform the Gen Y, male in-aisle sales associates who work for Big Box Retailers, into brand advocates who recommend our client’s products over the competition.
The Solution:
Grab their attention, be memorable and build equity with a brief animated ”commercial” featuring a custom character who conveys three critical points about the product in “Snarky”, the native tongue of Gen Y.
See what we did.
