Maritz Research
What We Do
At Maritz Research, we’re passionate about delivering research and analysis that meets your needs. We customize quantitative marketing research solutions for our clients, using methodologies and technologies that are not only leading edge, but suited to unique situations.
We also ensure that you receive the take-action intelligence you need to bridge any gaps between brand promise and brand performance, by examining three integrated dynamics:
Choice: Why customers select your product or service.
Knowing what leads to a customer’s choice allows you to make better business decisions, develop effective marketing strategies, and hold the attention of your customers.
We help you answer questions like these:
- How do I prioritize marketing initiatives for maximum ROI?
- Is my brand positioning optimal?
- How and why do customers choose my brand and products?
With types of research like this:
Experience: What happens at key “moments of truth” with your customers
Maritz Research offers comprehensive solutions that analyze and address customer touch points, shaping their experience with your company. We are a world leader among customer satisfaction survey research firms, measuring customer loyalty and satisfaction to help clients see their companies through the eyes of customers ... then improve performance.
We help you answer questions like these:
- Are my brand promises aligned with customer expectations?
- Are my operational standards aligned to deliver the brand promise?
- How can I monitor operational and service standards compliance?
- How can I engage employees to deliver the brand promise?
With types of research like this:
Loyalty: Why customers return, defect, or buy more.
Knowing what’s best to measure for your specific business is critical to improving customer loyalty. By understanding, predicting and influencing customer satisfaction through customer loyalty marketing research, your company can ultimately generate greater earnings and increase shareholder value.
We help you answer questions like these:
- Who are my best customers and what drives their choices?
- How do I successfully integrate the voice of the customer into my loyalty programs?
- What marketing messages should I send to which customers, and when?
With types of research like these:
Related content
We make it a priority to share our people’s latest insights. We invite you to join us at our upcoming events.
Webcast
Stated or derived? It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct. But is this a correct assumption? Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar.
Whether you have loyal customers depends on how you market your brand and on the experiences customers have with your brand. And yet, many organizations look at these two factors independently, through brand research and through customer satisfaction research.
Join Keith Chrzan, Vice President, Marketing Sciences for Maritz Research, as he unveils a new research methodology that places customer experience and brand metrics on equal footing, ultimately allowing managers to grasp the connection between the two measurements.
Dr. Randall Brandt of Maritz Research will share insights gained from the 2010 Maritz VOC Practices and Challenges Survey This session provide guidance in translating VOC data into action, linking the voice of the customer to business processes and results, and integrating the VOC into management and operations.
White Paper
As has been widely reported, there is an overcapacity of automobile dealerships in the United States, especially for the U.S. domestic brands. This overcapacity is due to U.S. manufacturers’ declining market share over the past two decades and the dramatic decline in the overall vehicle market. Maritz Research conducted a study to determine the relationship between customer satisfaction and dealerships going out of business during this period of market decline.