Maritz Research Forum
The Maritz Research Forum is a quarterly e-newsletter that provides thought-leading articles on current research and marketing issues, plus an interactive feature that allows readers to discuss content with authors and peers online. Subscribers also receive industry-specific articles that apply to everyday business challenges.
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Read Current Issue:
Volume 23 - May 2009
“A Framework for Market Segmentation”
“What's Important Really Matters: The Role of Corporate Values in Employment Branding”
“Insights from Marketing Sciences”
Volume 22 - February 2009 "The New Voice of the Customer"
"Insights on Methodology: Questions and Answers"
Volume 21 - November 2008 "How People Choose – A non-compensatory conjoint model using stated screening rules"
"Maritz Research to Present Three Papers at 2009 Sawtooth Software Conference"
Volume 21 - August 2008 "Getting Real About Brand Choice"
"Is Good Health its Own Reward? Health, Productivity, and Incentives in the Workplace"
"Turning Internet Chatter into Useful Market Intelligence"
Volume 21 - April 2008 "Insights on Insight"
"Using Online Qualitative Research Methods to Your Advantage"
Volume 21 - January 2008 "Can you trust the data you collect from an online survey?"
"Data mining comes of age: Overcoming the myths and misconceptions"
Volume 20 - October 2007
"What's Preventing You from Putting the Voice of the Customer to Work?"
"Monte Carlo Forecasting: Safer than it Sounds"
Volume 20 - July 2007
"How People Choose—A Primer on Choice Research"
"Delivering on Your Brand Promise - One Location at a Time"
"Managing Your Boss: The Impact of Manager Personality and Style on Employee Performance"
Volume 20 - April 2007
"Improving Your Customer Satisfaction System – It's A Chain Reaction"
"Testing Alternatives to Importance Ratings"
Volume 20 - January 2007
"A Holistic View of Brand"
"Examining the Customer-Employee Satisfaction Feedback Loop"
"A Prescription for Continued Growth"
Volume 19 - October 2006
"Answering the Ultimate Question"
"What They Say is What You Get"
"Through the Looking Glass"
Volume 19 - July 2006
"Determine Your Winners Early with Concept Screening Research"
"Strategic Objectives of Customer Intelligence Systems"
"Hearing the Voice of Your Customer (Literally)"
Volume 19 - April 2006
"Translating Information into Action"
"Overview of Pricing Research"
Volume 19 - January 2006
"An Empirical Test of Brand-Anchored Maximum Difference Scaling"
"The Pitch: Reward Your B Players"