LoyaltyMatters Newsletter
LoyaltyMatters is a quarterly online newsletter published by Maritz® Loyalty providing in-depth, timely information on pertinent customer loyalty and marketing issues. The newsletter format is currently being revised to better serve you. In the meantime, archived versions of the newsletter are below for your convenience.
Volume 5 - July 2008
"Are There Millions of Dollars Hiding in Your Loyalty Program?"
"Is Going Green Leaving You Feeling Black and Blue?"
"Through the Looking Glass - How the Employee Experience Mirrors (and drives) the Customer Experience"
Volume 5 - April 2008
"The Paths to Next-Generation Loyalty Programs"
"Think Ultimately; Act Proximately"
Volume 5 - January 2008
"Future State of Rewards Programs: A Point of View"
"The Economic Rationale for Loyalty Programs"
"The Power of Pink (And Other Cause Marketing Efforts)"
Volume 4 - October 2007
"Evolving to True Loyalty"
"The Customer Experience Management Challenge"
"Enterprise Loyalty"
"Enhancing the Rewards Program Experience through Merchant Reward Networks"
Volume 4 - July 2007
"Mainstream Loyalty"
"Measuring Customer Lifetime"
"Partnership Marketing: A Solution to Media Fragmentation"
Volume 4 - April 2007
"The Loyalty Continuum…Where Does Your Company Fit?"
"Customer Lifetime Value: The Type of ROI Worth Caring About"
Volume 4 - January 2007
"Ringing in the New Year ... With Emerging Trends"
"A New Dimension in Loyalty Programs"
Volume 3 - June 2006
"Deepen Customer Insights and Relationships through Dialog Marketing"
"Establishing Loyalty within Telecommunications"
Volume 3 - May 2006
"For Unconditional Loyalty, Your Best Bet is a Dog"
"The Prescription for Points"
Volume 3 - April 2006
"Advocacy: A Building Block in the House of Maximizing Share of Loyalty Among Customers"
"Loyalty Marketing is Ready for Its Close-up"
Volume 3 - March 2006
"Use Your Loyalty Program at Key Moments in the Customer Lifecycle"
"Driving True Loyalty"
Volume 3 - February 2006
"Getting What You Paid For: Cost Allocation of a Relationship Loyalty Program"
"The Acquisition-Retention Divide: Build the Bridge with Customer Loyalty"
Volume 3 - January 2006
"Old and New: Key Trends in the Continuing Evolution of Loyalty Marketing"
"Direct Marketing Association Conference and Exhibition 2005"
Volume 2 - December 2005
"Loyalty Marketing in Retail: Can it Work?"
"Helping Customers "Get a Clue" When it Comes to Loyalty"
Volume 2 - November 2005
"Scientific Approach to Business"
"Redemption Trends: Will Offering iPods Make Customers More Loyal?"
Volume 2 - October 2005
"Keep the Program Dynamic by Adding Program Partners"
"Points Liability - Enough, or Too Much?"
Volume 2 - September 2005
"Award Redemption: It's a Good Thing"
"It's More Than Points and Toasters"
Volume 2 - August 2005
"Retailers Need To Pick Up Loyalty Steam"
"Enterprise-wide Loyalty Is the Solution to Customer Turnover"
Volume 2 - July 2005
"Driving Successful Loyalty Programs"
"All the Right Moves"
Volume 2 - May 2005
"How NASCAR Uses Affinity Programs To Build A Direct Connection With Its Most Avid Followers"
"Your Loyalty Marketing Program: The Top Ten Essentials"
"Do Your Customers REALLY Feel Rewarded?"
Volume 2 - April 2005
"Learn with Caution: Understanding Your Customers Through Data Without Going Too Far ..."
"Maximizing Your Customer's Experience""Breaking Through the Clutter"
Volume 2 - March 2005
"Maximizing Share of Loyalty to Get the Biggest Piece"
"The Future of Loyalty Marketing"
"Breaking Through the Clutter"
Volume 2 - February 2005
"Revving Up Redemptions"
"Use Promotions to Cement Loyalty…but Pour Carefully"
Volume 2 - January 2005
"Understanding, Predicting, and Influencing Customer Loyalty"
"Mapping a Multiproduct Strategy for Points"
Volume 1 - December 2004
"Point Redemption Peak"
"Discount or Department Stores: Where Will Americans Shop Most for the Holidays?"
Volume 1 - November 2004
"Raising the Bar of Customer Loyalty Programs"
"Customer Loyalty Clarified"
"Linking Customer Satisfaction and Loyalty"