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Company Overview


Our Methodology

Given the range of challenges we’re asked to tackle for our clients every day, there is no single approach that works best for every situation. But ask our clients why they choose us, and they all say the same thing: we bring a big-picture, insight-driven perspective. And when necessary, we have the people, skills and expertise to go far deeper than our competition.

The common-sense methodology we bring to every challenge reflects this way of thinking. This is how we’ve earned the trust of some of the most successful companies in the world.

Our Methodology



  • Discuss: Every good relationship begins in the same simple way: with a conversation. At Maritz, we believe that every successful project is rooted in having the right conversations with the right people, to truly understand the challenge our clients are facing from the beginning.
  • Assess: As a world leader in market research, we are committed to gathering, measuring, analyzing and interpreting actionable information to drive decision-making.
  • Advise: Combining a true understanding of our clients’ business problems with deep, specific expertise, we deliver fresh thinking and new ideas to solve the toughest challenges.
  • Design: Because successful engagements are always the result of careful planning, we design and agree with our clients on a clear blueprint to guide all our work.
  • Optimize: We work hard to ensure that the right conditions are in place at client organizations before executing on our plan. That means making sure the right processes, technologies and teams are in place from the outset.
  • Implement: We are recognized experts at guiding even the most complex plans through to their successful conclusion.
  • Evaluate effectiveness: Measurement is as important to us as it is to our clients. We measure the results of every engagement in a way that is useful to our clients, and that fits with their own internal business metrics standards.